Overview of the Global Film Industry
The film industry is widely regarded as one of the most culturally significant creative industries across the international landscape. In Korea, the film sector continues to produce a wide range of films each year, yet it has recently faced considerable challenges.
Over the past few years, the industry has experienced dramatic shifts, largely driven by the pandemic era. By September 2025, Korean movie attendance had dropped significantly, reaching only a fraction of pre-pandemic figures. As a result, the industry now stands at a decisive moment.
Key Trends Redefining the Film Industry
One of the most widely discussed trends in today’s film industry is the accelerated adoption of OTT platforms. Services such as Netflix, Watcha, and TVING have changed audience expectations.
Audiences increasingly prefer private screening experiences over traditional theater visits. This shift presents filmmakers with strategic dilemmas, while simultaneously opening up alternative revenue models.
The Role of OTT Platforms
The rise of OTT platforms has introduced a range of strategic advantages. Content production now spans a broader variety of genres, formats, and storytelling styles.
Additionally, global distribution has become far more efficient, allowing Korean films to reach global viewers with greater ease. This has contributed to the qualitative growth of Korean cinema.
Audience Decline and Underlying Causes
The decline in theater attendance can be attributed to multiple factors. Pandemic-related capacity limitations significantly reduced cinema accessibility. At the same time, OTT StreamingGrowth platforms encouraged audiences to adopt at-home viewing habits.
These shifts are transforming distribution models, forcing creators to pursue innovative strategies.
The Globalization of Korean Cinema
Korean cinema has emerged as a world-class cultural force. Films such as Parasite achieved industry milestones, elevating Korea’s status within the global film market.
This globalization enables filmmakers to explore cross-cultural narratives, enriching content through the blending of cultures.
Changes in Film Release Strategies
Traditional theatrical releases are no longer the sole distribution model. Instead, OTT-based releases are becoming increasingly common.
This evolution offers creators expanded creative control, while audiences benefit from viewing convenience.
Future Outlook and Strategic Responses
The future of the film industry is expected to be platform-driven. As audience preferences continue to evolve, creators must focus on content differentiation.
Simultaneously, strengthening the global presence of Korean cinema will remain essential for maintaining international competitiveness.
Conclusion
The Korean film industry is actively seeking sustainable growth paths amid ongoing transformation. The success of this evolution ultimately depends on the ability to meet audience expectations.
Beyond box office figures, these changes are exerting a long-term influence on society as a whole. Observing and adapting to these trends will be critical as the industry continues to evolve.